Sunday, March 28, 2004

Progression of Independently Produced Internet Content

At the "WTF : WTF's The Future?" event yesterday a comment by Romek Szczesniak of "SpikyBlackCat" got me thinking again about the likely order in which types of content produced for distribution over the Internet by independent artists is likely to enter the mass market. What I am talking about here is content produced by individuals/small groups/collaborations (i.e. a highly fragmented production base), not material produced and released by the major record labels / movie studios - although the sharing of back catalogs from such organisations over P2P networks cannot be underestimated in terms of stimulating demand for this type of material.

Basically MP3s are/have initially been the most popular file type produced for distribution over the Internet due to their small size and ease of use (only need an audio device to consume, rather than visual display for movies and pictures) and have been followed by other audio file formats (AAC, WAV etc). It would appear that music videos are likely to be the next popular step due to their relatively small size and the large user base that has established potential demand for related subject matter. There is also a strong incentive to produce such material as it is excellent for promotional purposes. Then small (5-10 mins) independent films (initially created under optimal quality settings for Internet distribution) on subjects that appeal should become popular, followed by TV style programs of 15-30 mins and finally full length films.

An example of an independently produced music video appearing for distribution over the Internet is Tweaking The Cute Gene (15Mb) by New Project. To download video "right-click" on the "Tweaking The Cute Gene" link and select "Save Target As..."

Note: this WMV file has not been released under a Creative Commons license - the full copyright has been retained, although it is free to download. The Production Company is OPVS Films, and their record label is Spiky Black Cat Records in the UK, and Shock Records in Australia and New Zealand.

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